What can we provide for your business?

At SEO Brighton we can rewrite your website so it is fully optimised and ready for Google.

Our SEO Consultancy service can include:

Keyword Research	Competitor Analysis	Link Building
Site Assessment	Site Optimisation	Link Building Training
Preliminary Site Review	Ongoing Site Reviews	SEO Training

Keyword Research: As part of an ongoing consultation with our clients we can work out which keywords would be the best to target for your website. The process involves using tools such as Wordtracker, Google keyword tools, as well as asking friends and family, researching other competitors, adding localisation and SEO know-how. Through this process we will be able to ascertain which keywords are the most benificial for your website, which are the easiest to obtain higher rankings for, and which will yield the highest ROI.

Often niche terms will yield more traffic and a higher ROI, from customers who are specifically searching for your products. Long tail localisation terms, for example “decorative cedar wood coffee table Brighton” may yield more traffic, than for short tail search terms “coffee table”. Users on Search Engines generally tend to be very specific when they want to buy and very general when they want to research. Niche terms are less labour intensive to achieve higher results for than general terms and can consequently yield a much higher ROI in a shorter space of time.

Once we have ascertained the keyword terms that we want to target, we can move onto either On Page optimisation or Website Development. A large proportion of clients only give SEO an after thought once the website has been made. This means the original site has to be reverse engineered with SEO in mind. SEO should not be an after thought. A properly SEO'd website should be optimised as it is being built, so all aspects of SEO can be taken into consideration as each element is created. Like building a house, the foundations should be properly laid before the house is built, if they aren’t and the occupants discover a problem with the foundations once the house has been built, the house will have to be rebuilt and the foundations relaid. On Page SEO is the basic structure of code, upon which the website is built. If you have written your website in tables, you are not getting as well an optimised website that you could have. If your developer has frequently used in line CSS styles, again your page load time could be significantly higher than it would otherwise be. If you choose to develop your website with SEO Brighton SEO will be our primary consideration.

Site Assessment: This looks at some of the main elements you need to change generally across your site. This will include:

Domain Name	CSS & Javascript Optimisation
Hosting Localisation	Navigation
Home Page Analysis	Keyword Percentage
Title tags	Blogging
Meta Tags	Use of Web 2.0 Media, Video Podcasts.
Image Optimisation	Site Caching
Link Title Optimisation	Sitemaps XML & HTML
Number of Quality BackLinks	Google Analytics & Webmaster tools
H1 Tags	Use of Flash

As well as any other elements, which should be changed for SEO.

Preliminary Site Review & Ongoing Site Reviews: If you chose SEO Brighton to perform your SEO, or whether you just want a report with the elements you should change to get better rankings, SEO Brighton can do both. A Site Review will show you all the elements you will need to change page by page. A comparison of how your site is and what you should change it to. Whether you already have elements, Title Tags, Meta Description Tags, Meta Keyword Tags, H1 Tags, Image Optimisation, a Site Review will provide you with detailed steps to fully complete your optimisation. Because Optimisation is an ongoing process, you apply SEO see how Google has to responded to it and tweak accordingly, SEO Reviews can be provided on an on going basis.

Competition Analysis: Once we have decided upon the keyword search terms we can then work out who competitors are and how challenging it will be to beat them. We do this by fulfilling a series of criteria:

• How big is their site, how much content does it have?
• How much SEO have they already employed on their site?
• How many quality backlinks does their site have compared to yours?

Once we have worked this out we can produce a report with their positioning, backlinks, number of pages and use this to critically assess how much work it would take to overtake them on either Google UK or .com or other Search Engines.

Site Optimisation: Whether you want just SEO suggestions for your site or whether you would like us to complete total optimisation, the choice is yours. Packages can include:

• Building a SEO website from start to finish.
• Reverse engineering your site so it is SEO friendly.
• Technical application of SEO to your site. These can include Title Tags, Meta Tags, Alt and Link Title Optimisation, H1, H2, H3, CSS as well as a whole range of other html elements.
• Copywriting with keyword rich content.
• Content Generation.

Link Building: Link Building can often be laborious work, the process of link exchange requests directory submission can be repetitive and time consuming. At SEO Brighton we have the tools and knowledge at our disposal to take the ardour out of link building. We use a variety of resources in your linking campaigns dependant on your needs and budget, all from reliable good neighbourhood sources. These links can come in various forms and methods; Directories, Articles, Online Press Releases, Link Exchange Development, Blogging, Social Media.

Link Building is the key factor in achieving higher ranking Search Engine positions, as well as more targeted traffic and a higher page rank.

Link Building Training: Sometimes our clients know where they want to get their links from, they just don't know the best way to go about it. We can provide you with all the resources and training to start and begin your own link building campaign.

SEO Training: Whether you know HTML CSS, have advanced programming knowledge or are a complete novice, at SEO Brighton we can provide you with complete and total SEO Training. Dispose of your need for ongoing SEO Consultancy with the right training for you. Training content is bespoke, completely tailored to your company's needs.

Click here for a free quote or contact us at info@seobrighton.com.