CAPITALS Capitals or capitals
For Google it does matter whether you use capital letters, as you can see with this furniture hire test:
- http://www.google.co.uk/search?hl=en&;q=furniture+hire&;meta=
- http://www.google.co.uk/search?hl=en&;q=Furniture+hire&;meta=
as you can see the results swap, 4 and 5 both interchange with each other. When you spell furniture with a capital F the website with the title tag; “Furniture hire” goes higher up, and with a lower case f, the website with the title tag; “furniture hire” goes higher up. Consequently writing title tags in lower case, would more accurately reflect the way people type into search engines, although your results will look fairly manky in Google, if phrases are not capitalized in the correct way. Prolly best to write them in Capitals as it will be more eye catching and the power of this over say getting 3 or four links would be negligible.
CaPItaL LETTerS Do mATteR tO GoOglE 
