Expert Specialist Search Engine Optimisation

Alt tags 

When you are writing alt tags it is especially important to have your keyword phrase placed in these. Alt tags are little notices that appear when you mouse over an image. It’s a way of telling Google what the image is, so it can be referenced if anyone searches for an image. Your alt tag should be no longer than 3 words long and again should apply to that landing page, category and section. If I got my Motorola l6 page, I would want my pictures to apply to the Motorola L6 rather than just say mobile phones. If you do this your content will be more specific and reflect the content of that page. This way Google will know that you are building a website with good information architecture and a structure that reflects both the navigation and the way the website is internally linked.  These will look like: <img src=http://www.awebsite.com/wherevermyimageis.jpg alt=”Motorola l6”> 

Link Title Tags  

Some people don’t really like using title tags because they can look ugly. When someone mouses over a link and the link comes up with a little notice that says what the link is, it can appear unnecessary to the user, because the link already tells them what the link is. However, it can be a good idea to add title tags for SEO. It’s another piece of additional content which all goes towards building your website. They are also pretty handy because the same keyword phrase can be copy and pasted into the links quickly and easily.  These will look like: <a href=”http://www.websitelink.com” title=”Motorola l6”>

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