There is not a definitive amount of copy that you will need to get to number one in Google because there are so many other factors involved. Ideally you should try and match or produce more content than your main competitor has. There are very few short cuts to this end as well, it is important to note.

All your website content should hold the keywords that you are trying to optimise for. If I want to get to the top for “blue widgets California” I will have to use this keyword phrase a lot in my copy. Imagine you are trying to sell “blue widgets California”. If your content didn’t contain any references to “blue widgets in California” how would a search engine know that your website was all about blue widgets in California? Answer: It wouldn’t. Consequently when writing good website copy, it is always vital to have the keywords at the forefront of your mind. Imagine you are your own customer. You are looking for the products that your website sells. What would you type into Google to find your website? Ask your colleagues and friends. They may come up with something completely different to what you would think. Once you have a selection of 4 keyword phrases, you can start to research the results that come up when you type them in.

When writing your meta-tags is it best to use a comma? well there’s alot of huff and puff that goes on about this but no real answer.. my answer is the write your meta tags the same way that people w ould write a search term. I believe that Google views a comma or a pipe inbetween keyword phrases, as a break between that keyword search term. So… what i mean by this is if you write your meta tags as “search optimization brighton, internet marketing sussex, seo sussex” is much better than  ”search, optimization, brighton, internet ,marketing, sussex, seo, sussex” or “search optimization brighton internet marketing sussex seo sussex” or “search optimization, brighton internet, marketing sussex seo sussex”. Google is clever enough to work out that a comma or a pipe | delineates a phrase (search term) and gives weight if you do add them.