Expert Specialist Search Engine Optimisation

So it seems just as people are worrying about the recession, along come the newspapers with the shocking revelation that every time you use Google you are generating as much CO2 as boiling a kettle. Don’t even think how hot you’d be if you locked yourself in a room with a kettle and turned it on every-time you used Google.

The story was originally published in the Sunday Times, and is currently in a state of perpetuity, with Google rebuffing the kettle boiling estimate of 7g, down to 0.2g, and with Alex Wissner-Gross a physicist from Harvard University stating “Various experts put forward carbon emission estimates for such a search of 1g-10g depending on the time involved and the equipment used”. The full story can be read here.

The frequency which Google indexes sites is due to a number of variables, including popularity, frequency of the content being updated. Some get indexed daily, others weeks others months.

If you have access to the server logs you can check to see how often Googlebot has crawled the site.

If Google crawls your site three times in a month and it hasn’t been changed, it learns to not come back and re-index for a while. A big update could improve indexing frequency, but if it has been a long time since, then Google might take a while to come back to find out whether any of the content has been changed. If you are signed up to Google webmaster tools you can set the Googlebot to spider your site more frequently and this should pick up new pages. If you have old pages and want to redirect them to new pages, you can do this with a 301 redirect. Other methods recaching your website can include, creating a dynamic sitemap with priorities and change frequencies set. If you create a new site you can always resubmit it to Google or just create a link from a pageranked web page from an external site.

But to be honest the long and the short of it is you will have to wait for Google to process your changes. There are things you can do to speed up this process, but there is no “on” “off” button.

I’m not entirely sure about the validity of this Google numbered search but hey if your interested here ya go …

http://www.google.co.uk/ie?q=stuff&num=100&hl=en&safe=off

Here is the numbered search if you want to specifically use it to search only UK pages

http://www.google.co.uk/ie?q=seo+brighton&num=100&btnG=Search&meta=cr%3DcountryUK|countryGB

and for searches post 100, you have to add more code to the url delinating it as over 100.

http://www.google.co.uk/ie?q=seo+brighton&num=100&hl=en&cr=countryUK%7CcountryGB&safe=off&as_qdr=all&start=100&sa=N