PageRank Algorithm No Longer Counting Internal Nofollow Links
Pagerank is the way of counting the links that every website has pointing at it from another website. Every link is a vote and the more votes you get, the higher up in the Search Engines you will be. Using a rel=”nofollow” is handy way of keeping your pagerank on site.As every link transfers pagerank to another a website, sometimes you want to link to other websites without loosing any of your pagerank. Rel=”nofollow” is a handy way of keeping your pagerank onsite. Using a rel=”nofollow” used to work for demoting pages on your website, you did not want to appear high up in Google. Say you had an offer page which is out of date, you could link to it with a rel=”nofollow”, which would contain the pagrank within linking to page. However it looks like Google has changed its algorithm, so that Google disregards whether a link has a rel=”nofollow” on internal links. Read Rand Fishkin’s blog post here at SEOmoz.
