Rather interesting piece on Channel Four news last night about the leaking of Google Chrome, Google’s challanger to Microsoft’s IE hegemony…

• http://www.google.co.uk/search?hl=en&;q=furniture+hire&;meta=
• http://www.google.co.uk/search?hl=en&;q=Furniture+hire&;meta=

as you can see the results swap, 4 and 5 both interchange with each other. When you spell furniture with a capital F the website with the title tag; “Furniture hire” goes higher up, and with a lower case f, the website with the title tag; “furniture hire” goes higher up. Consequently writing title tags in lower case, would more accurately reflect the way people type into search engines, although your results will look fairly manky in Google, if phrases are not capitalized in the correct way. Prolly best to write them in Capitals as it will be more eye catching and the power of this over say getting 3 or four links would be negligible.

CaPItaL LETTerS Do mATteR tO GoOglE

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Comment Tag Rules
1. As a general rule − use you comment tag in the header of your html page. The comment tag should go AFTER the robots tag, but before the tag. This way its in the header tag, but not before the title or description tag.

2. Ask your self, how far is the body text (opening text of the page when viewed) away from your HEAD (). If your opening body text is way down the page, in the middle or the page, over 30 lines away, or not present at all. Use the comment tag AFTER the HEADER tag. Place the comment tag like follows: The reason for using the comment tag after the header tag is for the sake of having your keywords present in the opening body of your HTML page. It would stand to reason that having something is better than nothing. If you can’t get your text higher up on the page, then consider a one line opening comment tag to identify your page. We do know that search engines rank text higher up on the page more then text at the bottom of the page. In order to get the max effectiveness of a comment tag, we use the same rule when placing tags in the html code.

3. Use Comment Tags Before Important Content Sections − Use comment tags with your keywords before an important content section. This could be images where text is limited, adult content, flash content, JavaScript, and sections of text you would like to identify for easy retrieval later. This is effective for search engine spiders as well. A small comment tag can go a long way in identifying important tools or sections, otherwise a spider would not be able to identify. From an usability standpoint as well, this is important, because certain browsers are set−up to identify comment tags as indicators of the content in a section. For example, adult content as opposed to gardening tips.

4. Don’t Overuse Comment Tags − Comment tags can be effective and important in your page, they should not be abused. Let me repeat that, should not be abused. Don’t spam your comment tags with too much information. Also, using too many comment tags can muddle the keywords you would like to focus on. Search engines don’t penalize sites using comment tags to boost keyword frequency. Penalties can be issued however for the blatant misuse of these tags. The general rule is not to repeat the same keyword more than 3−7 times in a tag. I try to follow a rule of 2−3 words just so I am too the point for SEO reasons, but use what works best for you in that range.

5. What Search Engine uses comment tags’ At one time search engines factored in comment tags more than they do today. Now at the time of this article, Inktomi is the only search engine that seems to factor comment tags into ranking, or at least index them. Although, I have seen many top 10 ten websites in AltaVista use comment tags to add a little extra push that is needed between the top positions. As far as Google goes, they are spidered by Googlebot and appear in the cache, but as a part of ranking, that will take some more tests. You can decide for yourself on how to best use comment tags for maximum SEO effectiveness on your website. I believe there is no harm in using them for ranking and for usability reasons. If at all, they should help to keep your code organized for quick editing and location, so comment away until you think otherwise.

If you have access to the server logs you can check to see how often Googlebot has crawled the site.

If Google crawls your site three times in a month and it hasn’t been changed, it learns to not come back and re-index for a while. A big update could improve indexing frequency, but if it has been a long time since, then Google might take a while to come back to find out whether any of the content has been changed. If you are signed up to Google webmaster tools you can set the Googlebot to spider your site more frequently and this should pick up new pages. If you have old pages and want to redirect them to new pages, you can do this with a 301 redirect. Other methods recaching your website can include, creating a dynamic sitemap with priorities and change frequencies set. If you create a new site you can always resubmit it to Google or just create a link from a pageranked web page from an external site.

But to be honest the long and the short of it is you will have to wait for Google to process your changes. There are things you can do to speed up this process, but there is no “on” “off” button.

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The guy makes an interesting point about links, when you say I can get 1000 links or 100, and the 1000 are worth less than a 100 good ones, people sometimes automatically assume that the 1000 would be worth more. This isn’t the case. Again this video is a good use of using video media to get high up for the term “SEO expert Brighton.”

http://www.thinkseer.com / This guy is called Wil Reynolds, who is teaching which SEO practices are no longer used before explaining best SEO practices.