Expert Specialist Search Engine Optimisation

When starting to analyse your site, the best place to start with is the meta tags. All title tags should be unique for every page and should accurately describe the page’s content. They should be no longer than 11 words long and they should should not repeat your key keyword anymore than twice. A great title and description tag scanner and aggregator is xenu link sleuth, where you download your title and description tags for every page and there rewrite each title and description tag from there.

The next stage when analysing your site would be to have a look at the amount of backlinks your website has. You can do this with backlinkwatch or back link analyser from seobook. You should then compare the amount of links your website has with your competitors website.  If they have a higher number of of that keyword rich backlink you are trying to get to number one for, you should try and match that, to your competitor.

The next stage would be to look at the number of pages your website has. You can do this by going to yahoo site explorer and typing site:http://www.mydomain.com This will give you the amount of pages your site or any competing site has. You should try and match your competitor’s number of pages.

Predictions released by eMarketer for SEO in 2009:

Search Marketing Remains Recession-Resistant: While search marketing is not recession-proof, it is recession-resistant, with estimated spending growth in 2009 at 14.9%, to $12.3 billion. Key reasons for search’s strength: Search is highly measurable and will help retain many budgets and increase some others, as advertisers look for secure marketing methods to combat the fear of an economic meltdown. Although search advertising will grow less in 2009 than in any previous year, its inherent strength will mean greater spending gains than for any other major form of advertising, whether online or offline.

Video Ad Spending to Counter Economic Trends: Video ad spending will run counter to overall economic developments, rising by around 45% in 2009 to reach $850 million.

Shift in TV Ad Sales: US TV ad spending will decline 4.2% to $66.9 billion in 2009. This drop in spending reflects  expectations of a continued poor economy as well as a shift in the way television advertising is bought and sold, eMarketer said. Like other traditional media, TV advertising was already suffering, and now the climate will be even tougher. Fragmentation on TV and declines in viewership have made it more difficult for advertisers to reach audiences. Broadcasters will have to redefine their businesses in an increasingly online world. They will focus on expanding programming to the online realm.

Newspaper Companies Become Casualties: Newspaper advertising will decline in 2009 more than any other medium. Industry-wide cutbacks will continue, and there will be some consolidation, while firms will be forced to undertake drastic measures to stay afloat. The industry was limping before the recession and the market can expect more newspaper companies to become casualties.

This follows on from an interesting interview with Ken McGaffin, WordTracker at SES Conference London 2008. The changing roles of journalists, how incorporating keyword effectiveness into online articles, is coming to the fore. Check out the SES youtube channel a great resource for developments within the SEO industry.

There is not a definitive amount of copy that you will need to get to number one in Google because there are so many other factors involved. Ideally you should try and match or produce more content than your main competitor has. There are very few short cuts to this end as well, it is important to note. 

All your website content should hold the keywords that you are trying to optimise for. If I want to get to the top for “blue widgets California” I will have to use this keyword phrase a lot in my copy. Imagine you are trying to sell “blue widgets California”. If your content didn’t contain any references to “blue widgets in California” how would a search engine know that your website was all about blue widgets in California? Answer: It wouldn’t. Consequently when writing good website copy, it is always vital to have the keywords at the forefront of your mind. Imagine you are your own customer. You are looking for the products that your website sells. What would you type into Google to find your website? Ask your colleagues and friends. They may come up with something completely different to what you would think. Once you have a selection of 4 keyword phrases, you can start to research the results that come up when you type them in.

Google Chrome is now available for download. The history is rather impressive, providing just a list of websites visited in chronological order. Not too keen on the way browser butts right up to the top of the screen, and from the looks of it - you can’t use the Google toolbar with Google Chrome.

Rather interesting piece on Channel Four news last night about the leaking of Google Chrome, Google’s challanger to Microsoft’s IE hegemony…

SEO, Search Engine Optimization is the process of improving a website’s visibility in search engines. Good SEO brings visitors to your site and delivers a good ROI. SEO includes Keyword Research, SEO Analysis of Current Website, Site Maps (Google & Yahoo), Link Building (Article, Directory, & Reciprocal), Optimized Press Releases, Directory Article Submissions, Meta-tags, Title tag & Image Tags, Optimized Press Releases, Blogging, Google Analytics (Setup & Monthly Reporting), Social Bookmarking (Digg, Facebook, Technorati, etc.)

Please contact here for more information

Comment Tag Rules
1. As a general rule − use you comment tag in the header of your html page. The comment tag should go AFTER the robots tag, but before the tag. This way its in the header tag, but not before the title or description tag.

2. Ask your self, how far is the body text (opening text of the page when viewed) away from your HEAD (). If your opening body text is way down the page, in the middle or the page, over 30 lines away, or not present at all. Use the comment tag AFTER the HEADER tag. Place the comment tag like follows: The reason for using the comment tag after the header tag is for the sake of having your keywords present in the opening body of your HTML page. It would stand to reason that having something is better than nothing. If you can’t get your text higher up on the page, then consider a one line opening comment tag to identify your page. We do know that search engines rank text higher up on the page more then text at the bottom of the page. In order to get the max effectiveness of a comment tag, we use the same rule when placing tags in the html code.

3. Use Comment Tags Before Important Content Sections − Use comment tags with your keywords before an important content section. This could be images where text is limited, adult content, flash content, JavaScript, and sections of text you would like to identify for easy retrieval later. This is effective for search engine spiders as well. A small comment tag can go a long way in identifying important tools or sections, otherwise a spider would not be able to identify. From an usability standpoint as well, this is important, because certain browsers are set−up to identify comment tags as indicators of the content in a section. For example, adult content as opposed to gardening tips.

4. Don’t Overuse Comment Tags − Comment tags can be effective and important in your page, they should not be abused. Let me repeat that, should not be abused. Don’t spam your comment tags with too much information. Also, using too many comment tags can muddle the keywords you would like to focus on. Search engines don’t penalize sites using comment tags to boost keyword frequency. Penalties can be issued however for the blatant misuse of these tags. The general rule is not to repeat the same keyword more than 3−7 times in a tag. I try to follow a rule of 2−3 words just so I am too the point for SEO reasons, but use what works best for you in that range.

5. What Search Engine uses comment tags’ At one time search engines factored in comment tags more than they do today. Now at the time of this article, Inktomi is the only search engine that seems to factor comment tags into ranking, or at least index them. Although, I have seen many top 10 ten websites in AltaVista use comment tags to add a little extra push that is needed between the top positions. As far as Google goes, they are spidered by Googlebot and appear in the cache, but as a part of ranking, that will take some more tests. You can decide for yourself on how to best use comment tags for maximum SEO effectiveness on your website. I believe there is no harm in using them for ranking and for usability reasons. If at all, they should help to keep your code organized for quick editing and location, so comment away until you think otherwise.

The frequency which Google indexes sites is due to a number of variables, including popularity, frequency of the content being updated. Some get indexed daily, others weeks others months.

If you have access to the server logs you can check to see how often Googlebot has crawled the site.

If Google crawls your site three times in a month and it hasn’t been changed, it learns to not come back and re-index for a while. A big update could improve indexing frequency, but if it has been a long time since, then Google might take a while to come back to find out whether any of the content has been changed. If you are signed up to Google webmaster tools you can set the Googlebot to spider your site more frequently and this should pick up new pages. If you have old pages and want to redirect them to new pages, you can do this with a 301 redirect. Other methods recaching your website can include, creating a dynamic sitemap with priorities and change frequencies set. If you create a new site you can always resubmit it to Google or just create a link from a pageranked web page from an external site.

But to be honest the long and the short of it is you will have to wait for Google to process your changes. There are things you can do to speed up this process, but there is no “on” “off” button.

If you are looking for a professional and reasonably priced SEO service in and around the Brighton, Sussex and UK South East Area, please get in contact here. Your enquiry will be responded to within 24 hours.