Expert Specialist Search Engine Optimisation

I think there is a problem with the way Google prioritizes keyword rich urls… for example if I am selling blue widgets, a website that is easily optimisable is blue-widgets.com. The same holds true if I am looking for expert seo services, expert-seo-services.com will again be really easy to get to the top of Google because it has all the keywords in the url. This applies across the board and has the effect of creating web businesses that not only look hackneyed and amateurish, e.g. really-cool-trendy-designer-tshirts.com - as the brand is put at stake via the naming of the url. It can also mean that just because a website has had the fore thought to apply SEO to the url it is applying the best service, which isn’t necessarily the case.

Ideally your url should contain the keywords that you are trying to target. For example if I was trying to sell blue widgets in califonia, the best url that I could buy would be bluewidgetscalifonia.com. You can separate the words in your url using a hypen which google will consider to be a space i.e. blue-widgets-califonia.com but it has become an internet convention that people generally don’t use hypens. It is best to always opt for .com over country specific domains as people will presume that all internet addresses end in dot com in the US and UK. When creating other domains for other countries its generally best to use the domain of that country. For example .es in spain and .de in germany. Again for SEO it is best to host the domain in the country that you are trying to sell your product in, as search engines will place presidence on rankings in that country if your domain is hosted there. This goes for domain names as well as space, although you can redirect your name to the name server of your website, its advisable to host your website in your country, more specifically your locale.