Expert Specialist Search Engine Optimisation

Running an SEO agency can be time consuming, there’s clients to see, presentations to create, websites to audit, keywords to research, the list goes on. But I must remember to blog, these things are important you see, because if I didn’t blog about running a SEO agency how else would I get to the top of Google for such terms as SEO Brighton agency.

Still I’m looking forward to the next #Brightonseo meetup with the Brighton SEO community which should be fun. Kelvin at sitevisibilty has organised it so there should be lots of lovely presentations by various agencies, freshegg, propellernet icrossing and other grovvy seo marketing people.

To get in contact for seo services in Brighton please get in contact here.

Websites starting from £300.

We create websites in Dreamweaver rather than bare bones text editors as to conform to Xml standards set by W3C. Using CSS for design and layout, we can use either tables to update the website or divs to aids the crawlablity of search engine spiders. Alternatively if you prefer to be able to update the website your self we can set up the website locally on your computer and design the website so you can alter it via your own WYSIWYG.

• Creating keyword rich meta tags using SEO phrasing conventions
• Create favicons so clients can see an icon of your website when they add you to your favourites
• Use php includes so you can modify sections of your website dynamically rather than selectively i.e. headers footers and left and right hand navigation.
• Use either a tabular or div system so you can either update your website using a WYSIWYG or code editor.
• Create css systle sheets so you can apply style and classes such as cell padding, borders and header styles to elements.
• Set you on the path to SEO glory with statistical data using extreme tracker, google webmaster tools, xml sitemaps, resource pages

Alt tags 

When you are writing alt tags it is especially important to have your keyword phrase placed in these. Alt tags are little notices that appear when you mouse over an image. It’s a way of telling Google what the image is, so it can be referenced if anyone searches for an image. Your alt tag should be no longer than 3 words long and again should apply to that landing page, category and section. If I got my Motorola l6 page, I would want my pictures to apply to the Motorola L6 rather than just say mobile phones. If you do this your content will be more specific and reflect the content of that page. This way Google will know that you are building a website with good information architecture and a structure that reflects both the navigation and the way the website is internally linked.  These will look like: <img src=http://www.awebsite.com/wherevermyimageis.jpg alt=”Motorola l6”> 

Link Title Tags  

Some people don’t really like using title tags because they can look ugly. When someone mouses over a link and the link comes up with a little notice that says what the link is, it can appear unnecessary to the user, because the link already tells them what the link is. However, it can be a good idea to add title tags for SEO. It’s another piece of additional content which all goes towards building your website. They are also pretty handy because the same keyword phrase can be copy and pasted into the links quickly and easily.  These will look like: <a href=”http://www.websitelink.com” title=”Motorola l6”>

With our expertise in the field of SEO known in Brighton under the name referencing or optimization for search engines, we are able to develop a concept geared to your individual needs and those of your Website.

Whether or referencing Webdesign, SEOBrighton team will respond very professionaly to your expectations.

For these reasons, we would say that you have access to a continuous service Internet marketing copy. Our Marketing and Promotion contains a large number of services such as website development, optimization for search engines, improving your positioning in search engines to increase the number of quality visitors to your site web.

Our referral agency will be pleased to support high professional and competent to optimize the positioning of your website in search engines. With us no secret: we help you better understand the functioning of Internet referencing.

Let one of our consultants show you how you too can reach with your website the top positions of the engines. Try simply our service - we will demonstrate that we can improve the numbers of visitors to your site which means automatically increase your turnover. SEOBrighton - SEO | SEO | Optimization for search engines | website creation. Trust a professional.

Perfect service.
The improvement in the number of qualified visitors to the sites of our customers is our 1st priority. Achieving this goal means for our customers ever increasing their customer base and therefore their turnover. A good positioning in Google & Co. based on optimization for search engines continually updated. Why? Because search engines change their algorithms regularly. By following this system sourtout but knowing how it is possible to generate a “traffic” quality. The goal of indexing is to enhance skilled visits. Rest assured that our counselors and experts will deliver always oprtimisation your site and tailor individual.

SEO Prior to Development:

SEO needs to be considered before development, because there can often be problems which need to be reverse engineered once the website has been built. Developing a website is much like building a house, imagine if you didn’t lay the foundations before you built the house. The houses will either have to be rebuilt or will collapse if you leave it.

SEO is usually an afterthought, because clients mistakenly assume that Search Engine rankings are based on:

•    The amount of times someone clicks on a website
•    Adding ‘SEO’ code

There is no relation between the amount of time someone clicks on a website and where it ranks in Google. If this were the case, all you would need to get high up in the SERPs (Search Engine Results Pages) would be an army of people clicking on your website. Secondly that SEO can be done to a website by adding SEO code. There is no secret to SEO, really all SEO means is, making a website that Google (or any other Search Engine) can understand, which in other words just means making a good website.

Google ranks websites in three major ways, the better (or more) you do each one the further you will get up in Google.

•    Lots of unique content.
•    Well-written metadata.
•    Lots of backlinks to your site.

Clients require websites that are designed well - they want high customer conversion, retention, brand visibility and a pleasant shop face. This often leads to clients spending a large proportion of the build time, on the way a site looks and feels and less time, considering how design or programming elements will affect SEO. Because design is subjective it can tend to take up a large proportion of the build process and development can often take longer than is expected, due to testing, extra functionality, SEO is often left as an afterthought, once the website has been made.

Once the website has been created, it looks good and it goes live, for many clients this will be the first time they consider SEO. This normally comes at the end of the process, however this is the most crucial aspect of the web build. SEO has to be considered during the build otherwise the SEO will have to liaise with the developer in an attempt to reverse engineer the website.

There may be many aspects of programming or development, which are conducive to the demands of the development brief, but not conducive to demands of the SEO. Because SEO is a speciality in itself, the developer and designer may over look important SEO requirements. Here are some of the main examples of web build, which can affect SEO.

•    Website written either entirely or has large chunks written in flash. Flash is a type of programming that allows you to create animations and interactive games. It often looks great but Search Engine Spiders can’t read flash.
•    Dynamic URLs. Search Engines can follow short dynamic URLs
http://www.mysite.com/?something=type but after a specific number of variable strings (e.g.: ? & =). Search Engines will no longer follow these URLs and index the content on these pages.
•    Creating important text navigation links on a flattened gif.
•    Burying important body content towards the end of the page, due to the way the mark-up has been constructed.
•    Using AJAX menus.
•    Using complex JavaScript links.
•    Overusing inline CSS styles.
•    Duplicating dynamic URLs.
•    Duplicating content.
•    Not blocking site from Search Engines prior to going live.
•    Not blocking proportions of the site that are duplicated content.
•    Placing content in Iframes.
•    Using unoptimised images.
•    Using unoptimised alt tags.
•    Generating generic Meta data with specific keywords for dynamic websites. Meta data are a series of html tags at the top of a webpage that tell a search engine what the webpage is about.

<title>This is my webpage!</title>

It will appear as the words in the blue bar in your browser. A dynamic site might be created in such a way where it is not possible to generate the title tags for specific subsections of the site. The site may be divided up into different sections which make it easier to program. However after keyword analysis or competitor analysis has been performed, we may want to divide up these subsections in a different way to how the programmer has.

For example imagine I have a site that sells widgets. Widgets come in type A, type B, type C, type D. The programmer or developer has divided the website up into sections by type. Now it comes to keyword research and competitor analysis and the SEO discovers that no one actually searches for widgets by type A, B, C, D but by colour, Red, Blue, Yellow, and Green. However all these different colours and mixed in with type. E.g. type A has blue and green - type B; Blue, yellow, green – type C; red, green – type D; red, blue, yellow, green. Now because the way the website has been made, the SEO is stuck with creating Meta tags that refer to sections by type, rather than what he wants to do - by colour. Consequently he is stuck with a less than ideal optimisation without reverse engineering the site.
•    Placing whole sections in tables. Generally it is better to place elements within divs rather than tables as these are followed / scanned easily.

In summary:

It’s OK having a website that looks great and works fine, but organic listings are one of the most important revenue streams as well as lending to brand trust and integrity. Subsequently, SEO should be considered prior to design and build.