Are Meta Tags Important?
Meta tags are important.
The meta description should be no longer than 2 sentences long describing the page contents. This appears as the google description. The meta description tag can be seen in the Google search results so you want to make it as appealing and interesting as possible. The meta description tag should contain multiple keywords organised in a logical and readable, sentence. Avoid repeating keywords more than 3-6 times in your meta description, otherwise Search Engines may view your site to be employing keyword stuffing methods and it will downgrade it to spam.
The meta keywords tag should contain misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated, in groups of three so ideally contain 9-12 words.
